Racconti Del Campo Logo, Packaging Identity

Racconti Del Campo Logo, Packaging Identity

Racconti del Campo Logo, packaging identity is an innovative packaging design solution that revolutionizes the presentation of specialty flour products through a sophisticated narrative approach. Created by designers Giacomo Stefanelli and Barbara Cesura, this identity system transforms traditional flour packaging into a compelling storytelling platform, where each variant becomes a unique chapter in a broader narrative about agricultural heritage. The design concept ingeniously addresses the challenge of unifying diverse flour types—including corn, rice, kamut, durum wheat, common wheat, and chickpea—under a cohesive brand identity while maintaining their individual character. The packaging utilizes white kraft paper bags printed on the rough side, matched with PE transparent film, featuring a sophisticated seven-color printing system that includes two distinct Pantone black variations for illustrations and text. Standing 25cm in height with precise dimensions of 10cm length and 7.8cm depth, the design employs a book series metaphor where each product tells its own unique story from the field, effectively elevating the perceived value of specialty flours beyond mere commodities. This groundbreaking approach earned recognition with a Gold A' Design Award in the Packaging Design category, acknowledging its exceptional contribution to the field of packaging design through its innovative storytelling approach, technical excellence, and strategic brand positioning. The design successfully bridges the gap between agricultural heritage and contemporary consumer expectations, creating an emotional connection through visual narratives that celebrate the unique origin story of each flour variety.

packaging design, agricultural storytelling, brand identity, specialty flour packaging, narrative design, visual communication

— Adam Dawson

CITATION : "Adam Dawson. 'Racconti Del Campo Logo, Packaging Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=443990 (Accessed on July 03, 2025)"