Mirinda Plus Restage Beverage Packaging

Mirinda Plus Restage Beverage Packaging

Mirinda Plus Restage Beverage Packaging is an innovative beverage packaging design that represents a sophisticated evolution in soft drink presentation, specifically crafted to elevate the social drinking experience in markets where non-alcoholic beverages dominate social gatherings. The design exemplifies a strategic approach to visual identity transformation, incorporating a mature and refined aesthetic while maintaining brand recognition. This packaging solution demonstrates exceptional attention to detail in its execution, featuring a distinctive visual language that effectively communicates the product's premium positioning and its unique proposition of combining carbonated beverage with natural fruit juice elements. The design successfully achieves a delicate balance between sophistication and accessibility, utilizing contemporary design elements that resonate particularly well in evening social settings. Recognized with a Bronze A' Design Award in the Packaging Design category, this design solution showcases excellence in addressing cultural sensitivities while delivering commercial impact. The packaging's visual architecture creates a compelling shelf presence that distinguishes it within the beverage category, employing thoughtful design elements that work effectively in both daylight and evening environments. This design initiative represents a significant advancement in beverage packaging design, demonstrating how strategic design thinking can effectively position a product for specific market conditions while maintaining global brand standards.

beverage packaging design, premium soft drink packaging, social drinking experience, visual identity system, evening beverage presentation, contemporary packaging design

— Adam Dawson

CITATION : "Adam Dawson. 'Mirinda Plus Restage Beverage Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=443845 (Accessed on July 17, 2025)"