Atb Brand Identity

Atb Brand Identity

Atb Brand Identity is a sophisticated brand design system that artfully combines the symbolism of a gorilla with futuristic technological elements to create a distinctive visual identity. The design, which represents All The Best, masterfully integrates safety and technological sophistication through a minimalist geometric approach, featuring a dual-attribute gorilla totem that serves as the core identifying element. Developed in Shenzhen during 2023, this comprehensive brand identity system addresses multiple market segments through three distinct packaging categories: high-end, trendy, and regular, while maintaining consistent brand values throughout. The design's innovative approach incorporates a gorilla troop concept as visual anchors, allowing for dynamic expression across various media platforms while preserving brand coherence. The logo's clever integration of a gorilla's facial features with the letter T creates a powerful visual metaphor that resonates with the brand's core values of security and technological advancement. This Bronze A' Design Award-winning work in the Graphics, Illustration and Visual Communication Design category demonstrates exceptional versatility in its application, featuring adaptable dimensions that accommodate various production requirements while maintaining its distinctive character. The identity system's strength lies in its ability to convey complex brand attributes through clean, contemporary design elements that effectively communicate across international markets, making it particularly noteworthy for its cultural adaptability and strategic implementation.

brand identity design, minimalist logo, geometric design, corporate branding, visual communication, technological aesthetics

— Adam Dawson

CITATION : "Adam Dawson. 'Atb Brand Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=443759 (Accessed on June 03, 2025)"