RRG Corporate Identity is an innovative corporate branding system developed for a prominent real estate consultancy firm, characterized by its distinctive integration of geomarketing elements into visual brand communications. Created during 2015-2016 in Moscow by art director Mikhail Puzakov, this sophisticated identity system represents a strategic evolution of an existing brand, maintaining the original logotype while introducing a revolutionary visual language through stylized artistic topographic maps, dubbed geomaps. These distinctive maps, rendered in a striking palette of white, black, and orange, were ingeniously crafted using an unconventional technique involving photographed beads on paper backgrounds, overlaid with vector isolines to create depth and dimension. The identity system's versatility is demonstrated across various applications including corporate stationery, documentation, reports, publications, brochures, and exhibition materials. The design's innovative approach to incorporating geographical elements reflects the company's expertise in geomarketing and commercial real estate analysis, while the artistic interpretation of topographic features creates a unique visual device that can be adapted for various communication needs. This corporate identity system, which won the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, exemplifies excellence in strategic brand development through its sophisticated integration of industry-specific visual metaphors and practical functionality. The system's success lies in its ability to maintain brand consistency while introducing a fresh, contemporary visual language that effectively communicates the company's core services and expertise in spatial analysis and real estate consulting.
corporate identity design, geomarketing visualization, topographic branding, real estate communications, visual brand system, strategic brand development
CITATION : "Adam Dawson. 'RRG Corporate Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=443462 (Accessed on July 03, 2025)"
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