Journey To Fun Playful Hospital Wayfinding is an innovative environmental graphic design project that revolutionizes pediatric healthcare navigation through the integration of playful elements and therapeutic design principles. This comprehensive wayfinding system, recognized with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, transforms traditional hospital navigation into an engaging, child-friendly experience through the creative incorporation of playground games and nature-inspired elements. The design spans 226 square meters of visual installations and 270 square meters of floor space, featuring distinctive parrot characters and interactive feather trails that serve both as directional indicators and playful distractions. The system employs biophilic design principles and regional landscape elements to create memorable landmarks at entry points, replacing conventional lettering systems with more intuitive, place-based identification methods. Through interdisciplinary collaboration and extensive co-design workshops with stakeholders, the project successfully addresses multiple objectives: enhancing branded identity, facilitating joyful experiences that distract from illness, and improving navigational efficiency. The design's technical execution involves wall-sized panels ranging from 2.7m to 3.1m in height, complemented by die-cut floor decals and a one-hour video featuring animated elements. The project demonstrates exceptional innovation in healthcare design by seamlessly integrating architectural constraints with inclusive design principles, while maintaining practical considerations such as surface sterilization requirements and existing color schemes. The success of this implementation is evidenced by positive user feedback, particularly from families who report increased engagement and reduced stress during hospital visits.
hospital wayfinding, pediatric healthcare design, environmental graphics, therapeutic design, interactive navigation, biophilic design
CITATION : "Adam Dawson. 'Journey To Fun Playful Hospital Wayfinding.' Design+Encyclopedia. https://design-encyclopedia.com/?E=443340 (Accessed on July 16, 2025)"
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