AO FISH MARKET Corporate Identity

AO FISH MARKET Corporate Identity

AO FISH MARKET Corporate Identity is a comprehensive brand identity system that exemplifies the fusion of traditional Japanese aesthetics with contemporary design principles, created to establish a distinctive visual presence for a premium fish and seafood market. The design, conceived and executed between December 2015 and February 2016 in New York City, draws inspiration from traditional Japanese illustration styles, incorporating bold primary color palettes and geometric elements reinterpreted through a modern lens. The brand name AO, derived from the Japanese word for blue, serves as the foundational element of this identity system, which encompasses a wide array of applications including custom typefaces, packaging materials, signage, brochures, and environmental design elements. The project's visual language is characterized by its geometric principles and systematic approach, utilizing cotton paper for packaging materials and implementing a cohesive design strategy across multiple touchpoints. This corporate identity project, which earned a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, demonstrates exceptional attention to creating an elevated shopping experience through anti-odor considerations and refined service environments. The design successfully bridges the gap between traditional artisanal Japanese aesthetics and contemporary market demands, establishing a strong visual foundation that communicates trustworthiness and quality in seafood retail. The comprehensive scope of the project extends from print advertisements to interactive customer applications, ensuring consistent brand quality across all customer interactions and touchpoints.

corporate identity design, Japanese aesthetic, seafood market branding, geometric typography, retail environment design, visual communication systems

— Adam Dawson

CITATION : "Adam Dawson. 'AO FISH MARKET Corporate Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=443120 (Accessed on June 03, 2025)"