Silk Road Fund Logo And VI

Silk Road Fund Logo And VI

Silk Road Fund Logo and VI is a sophisticated visual identity system that exemplifies the harmonious fusion of traditional Chinese philosophy with contemporary design principles. The design, which earned recognition with an Iron A' Design Award in the Graphics and Visual Communication Design category, features a distinctive circular outline encompassing a square form, embodying the ancient Chinese concept of 'Earth as square, heaven as round.' The visual identity system masterfully incorporates elements symbolizing both terrestrial and maritime routes, utilizing undulating lines that evoke imagery of desert dunes and ocean waves, while simultaneously forming the shape of an ancient coin to reflect its financial context. The design's auxiliary graphics draw inspiration from the properties of silk - glossy, soft, and ductile - with interconnected lines representing the collaborative nature of international cooperation. Created in Beijing between January and August 2015, this visual identity system demonstrates exceptional attention to cultural sensitivity and symbolic meaning, while maintaining practical functionality across various applications. The design's sophisticated use of connecting points between lines serves to illustrate the shared aspirations of participating nations, while its careful attention to arrangement, movement, and overlapping elements creates a dynamic visual narrative that pays homage to the historical significance of the Silk Road while projecting a contemporary vision for international trade and economic cooperation.

visual identity design, cultural symbolism, brand development, international finance, Chinese philosophy, economic cooperation

— Adam Dawson

CITATION : "Adam Dawson. 'Silk Road Fund Logo And VI.' Design+Encyclopedia. https://design-encyclopedia.com/?E=443000 (Accessed on August 07, 2025)"