Yanolja Corporate Identity Corporate Identity is a comprehensive visual branding system that exemplifies modern corporate identity design through its thoughtful integration of typography, color theory, and graphic elements. This sophisticated design solution, created by Korean designer Kiwon Lee, represents a travel information platform's brand essence through a carefully crafted logotype utilizing sans-serif typography to convey simplicity and practicality. The design's distinctive approach employs lowercase letters to achieve a playful, rhythmic aesthetic, while maintaining exceptional legibility through meticulously adjusted letter spacing that performs effectively even at reduced scales. The visual identity system incorporates a striking combination of vivid neon colors in complementary pairs, creating an energetic and contemporary brand expression. The design's innovative graphic motif, incorporating two pins and a connecting line derived from the logotype, symbolically represents the connection between destinations and the overall travel experience. This corporate identity system, which won the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, encompasses various applications including letterheads, business cards, envelopes, flat bags, and notebooks, all precisely dimensioned to create a cohesive brand presence. The system's flexibility allows for various interpretations while maintaining strict guidelines regarding color usage and logotype integrity, demonstrating a balance between creative freedom and brand consistency. The project, completed over three months in Seoul, Korea, showcases exceptional attention to technical excellence, strategic approach, and innovative concept development, establishing a strong foundation for brand communication across multiple touchpoints.
Corporate identity design, visual branding system, typography design, neon color palette, travel platform branding, modern logo design
CITATION : "Adam Dawson. 'Yanolja Corporate Identity Corporate Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=442947 (Accessed on July 07, 2025)"
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