Mitsubishi eK Space Custom / eK Space Brochure is an innovative automotive marketing publication that exemplifies excellence in visual communication design, earning recognition with a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. This meticulously crafted A4-sized, 54-page brochure employs sophisticated design strategies to effectively communicate the distinct characteristics of two vehicle variants through a thoughtful combination of dynamic visual elements and strategic content placement. The publication showcases remarkable technical achievement in its execution, utilizing advanced 3DCG (three-dimensional computer graphics) technology to create photorealistic vehicle and interior representations that are virtually indistinguishable from traditional photography. The design incorporates contemporary digital integration through strategically placed QR codes, enabling readers to access supplementary video content, thereby extending the brochure's functionality beyond its physical format. Environmental consciousness is demonstrated through the use of FSC-approved paper sourced from sustainably managed forests. The brochure's innovative pagination and layout successfully differentiate between two distinct vehicle personalities - one emphasizing dynamic sophistication through urban landscape backgrounds, and the other conveying approachability through vibrant graphical elements. This dual approach in visual storytelling represents a significant advancement in automotive marketing materials, particularly within the Japanese market where brochures serve as crucial touchpoints during the extended period between purchase and delivery.
automotive brochure design, visual communication, 3DCG visualization, sustainable print media, Japanese automotive marketing, interactive publication design
CITATION : "Adam Dawson. 'Mitsubishi EK Space Custom / EK Space Brochure.' Design+Encyclopedia. https://design-encyclopedia.com/?E=442805 (Accessed on July 17, 2025)"
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