Xinhua Bookstore Group Mixed-use Project Mixed-use is an innovative architectural development located in the Jiefangbei Central Business District of Chongqing, China, representing a sophisticated integration of cultural and commercial spaces within an urban context. This dynamic complex, spanning 138,158 square meters, exemplifies a revolutionary approach to mixed-use architecture by seamlessly combining a cultural plaza, retail spaces, residential apartments, offices, and a boutique hotel with a flagship bookstore. The design philosophy draws profound inspiration from the ancient Chinese prose 'Knowledge brings wealth,' manifesting this concept through a thoughtfully orchestrated vertical arrangement of spaces that celebrates both literature and commerce. The architectural composition features distinctive stepping terraces that pay homage to Chongqing's geographical identity as a 'Mountain City,' while incorporating advanced sustainable design elements including a double-layer curtain wall system with perforated metal and glass, precisely calculated to optimize solar control and natural ventilation. The project's innovative vertical circulation is facilitated by a grand express escalator connecting three themed plazas, while an ecological sky garden at the twelfth floor serves to reduce greenhouse gas emissions in the central business district. This platinum A' Design Award-winning project demonstrates exceptional achievement in architectural design through its sophisticated integration of cultural programming, sustainable technologies, and contextual sensitivity, establishing new paradigms for mixed-use developments in urban centers.
mixed-use development, sustainable architecture, cultural plaza, urban integration, vertical retail, ecological design
CITATION : "Adam Dawson. 'Xinhua Bookstore Group Mixed-use Project Mixed-use.' Design+Encyclopedia. https://design-encyclopedia.com/?E=442703 (Accessed on June 28, 2025)"
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