Atto Verticale Masera Mechanical Watch

Atto Verticale Masera Mechanical Watch

Atto Verticale Masera Mechanical Watch is an innovative timepiece that exemplifies the harmonious fusion of traditional watchmaking craftsmanship with contemporary design aesthetics. This sophisticated mechanical watch, designed by Tommaso R. Masera in collaboration with Uros Krstic and Zhou Rong Chang, features a distinctive vertical construction where the hand-wound baguette movement appears to float between two sapphire crystals, creating a mesmerizing visual effect. The timepiece's unconventional design is characterized by its 42mm diameter aluminum case, which eschews traditional lugs in favor of a streamlined two-piece construction where the caseback seamlessly integrates with the inner ring. The watch's technical sophistication is evident in its last-generation hand-wound movement, equipped with a slip wind mechanism to prevent overwinding damage, while offering a 30-hour power reserve. Distinguished by its crown placement at 12 o'clock and available in nine different color variations including gray, orange, green, black, blue, red, rose gold, bronze, and dark green, the watch features interchangeable NATO straps in either vintage leather or canvas, each thoughtfully designed with a dual-tone aesthetic that complements the case and inner ring colors. The bottom sapphire crystal incorporates an innovative laser-etched matte finishing that reveals the movement's transparent silhouette, while hollow luminous hands enhance legibility. This remarkable timepiece, which garnered the Silver A' Design Award in the Jewelry Design category, represents a significant achievement in contemporary watch design, successfully challenging traditional conventions while maintaining functional excellence and aesthetic sophistication.

mechanical timepiece, contemporary watch design, vertical movement construction, sapphire crystal, aluminum case, interchangeable NATO strap

— Adam Dawson

CITATION : "Adam Dawson. 'Atto Verticale Masera Mechanical Watch.' Design+Encyclopedia. https://design-encyclopedia.com/?E=442680 (Accessed on February 05, 2025)"