Abdul Latif Jameel's Corporate HQ Office is an innovative architectural masterpiece located in the historical district of Jeddah, Saudi Arabia, exemplifying a harmonious blend of traditional regional architecture and contemporary design principles. Completed in 2018, this 38,523-square-meter headquarters complex was masterfully designed by Andrew Bromberg at Aedas, earning recognition with a Silver A' Design Award in the Architecture, Building and Structure Design category. The building's distinctive design features a dual-faced exterior composition, where the facades adjacent to main roads present a more solid appearance, evolving into independent 'L-bar' volumes that house supporting services while maximizing office efficiency. In stark contrast, the interior office spaces embrace a soft, flowing, and highly transparent aesthetic that reflects modern corporate values. The structure's architectural language responds thoughtfully to Jeddah's extreme climate through careful consideration of orientation, geometry, and material selection. The design philosophy incorporates various social interaction zones that foster community engagement, setting a precedent for future urban development in the region. This corporate headquarters serves as an anchor point for a broader master plan, demonstrating exceptional integration with its historical context while pioneering contemporary workplace solutions. The project's innovative approach to spatial organization, environmental responsiveness, and cultural sensitivity has been recognized by the A' Design Award, highlighting its contribution to advancing architectural excellence in corporate design.
Corporate architecture, sustainable design, Middle Eastern architecture, workplace innovation, cultural integration, urban development
CITATION : "Adam Dawson. 'Abdul Latif Jameel's Corporate HQ Office.' Design+Encyclopedia. https://design-encyclopedia.com/?E=442637 (Accessed on June 03, 2025)"
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