5 Principles Sweets And Candy

5 Principles Sweets And Candy

5 Principles Sweets and Candy is an innovative packaging design series that revolutionizes the presentation of confectionery through a creative fusion of pop culture, internet memes, and inspirational messaging. Created by designer Anton Shlyonkin and team, this design concept features cylindrical containers measuring 12cm in height and 6cm in diameter, constructed from a combination of standard plastic containers, corrugated cardboard wrapping, and wine paper stickers. Each package in the series is dedicated to distinct personality archetypes, such as the Muscle Man, the Cat, or the Lovers, accompanied by five carefully curated inspirational or humorous quotes that reflect the character's essence, hence the name 5 Principles. The design's brilliance lies in its ability to balance cost-effective production methods with premium aesthetic appeal, achieved through the strategic combination of readily available materials that create a visually compelling final product. The series, which began development in October 2015, has expanded from its initial eight character types to more than fifteen, demonstrating its versatility and market adaptability. This packaging innovation, which won the Golden A' Design Award in the Packaging Design category in 2017, represents a significant advancement in consumer-oriented design by creating an emotional connection through relatable characters and culturally relevant messaging, while maintaining practical functionality for product preservation and transportation.

packaging design, pop culture integration, character-based marketing, confectionery packaging, inspirational messaging, sustainable materials

— Adam Dawson

CITATION : "Adam Dawson. '5 Principles Sweets And Candy.' Design+Encyclopedia. https://design-encyclopedia.com/?E=442604 (Accessed on August 02, 2025)"