AVEC JOIE Fragrance Packaging Fragrance is an innovative perfume packaging design that exemplifies the intersection of emotional resonance and functional aesthetics in contemporary fragrance presentation. Created by visual designer Yu-Jia Huang, this sophisticated design transforms the traditional perfume bottle into a multifaceted sculptural piece that captures the essence of joy and feminine sophistication. The design's distinctive form draws inspiration from three primary elements: the warmth of sunlight, the delicate elegance of flower petals, and the whimsical nature of hot air balloons, creating a dynamic visual experience that changes as the viewer interacts with the bottle. Measuring 60x60x100mm, the vessel demonstrates exceptional attention to detail in its transformative geometry, where the silhouette seamlessly shifts between a balloon-like form and scattered flower petals depending on the viewing angle. The packaging incorporates a thoughtful golden platform presentation system within an outer case measuring 80x80x140mm, creating an unveiling experience that enhances the product's premium positioning. This fresh oriental floral fragrance design, which earned the prestigious Golden A' Design Award in the Packaging Design category, represents a successful synthesis of functional requirements and artistic expression, particularly in its ability to translate olfactory experiences into visual and tactile elements. The design's innovative approach to form and presentation demonstrates a sophisticated understanding of both the technical aspects of packaging design and the emotional connections that drive consumer engagement with luxury fragrance products.
fragrance design, luxury packaging, perfume bottle design, sculptural packaging, transformative geometry, sensory experience
CITATION : "Adam Dawson. 'AVEC JOIE Fragrance Packaging Fragrance.' Design+Encyclopedia. https://design-encyclopedia.com/?E=442601 (Accessed on July 07, 2025)"
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