Journey To The East Dissemination Of Oriental Culture

Journey To The East Dissemination Of Oriental Culture

Journey to the East Dissemination of oriental culture is an innovative packaging design project that reimagines traditional Chinese cultural elements through contemporary design aesthetics. Created by designer Zheng Bo in Shenzhen during 2016, this sophisticated work masterfully integrates three distinct aspects of Chinese heritage: classical literature, traditional opera, and liquor culture. The design draws primary inspiration from the classical Chinese literature Journey to the West, incorporating abstract mosaic interpretations of the four main characters' dramatic facial expressions onto black frosted glass bottles. The packaging, measuring 75x75x320mm, employs advanced production techniques including roasted flowers and UV printing on environmentally conscious low-temperature paper, demonstrating a commitment to both aesthetic excellence and sustainability. This cultural fusion project represents a significant achievement in modern packaging design, successfully bridging traditional Eastern cultural elements with contemporary design sensibilities. The design's innovative approach earned recognition with a Silver A' Design Award in the Packaging Design category, acknowledging its contribution to cultural preservation and modern design innovation. The project's significance lies in its ability to make traditional Chinese cultural elements more accessible and appealing to contemporary audiences while maintaining their essential cultural integrity, effectively showcasing Oriental beauty in the international market through a modern lens. The design's execution demonstrates particular attention to color selection, especially in the varying gold tones, and employs minimalist principles to create a sophisticated visual narrative that resonates with both traditional and modern sensibilities.

oriental culture, traditional Chinese literature, packaging design, cultural fusion, contemporary aesthetics, heritage preservation

— Adam Dawson

CITATION : "Adam Dawson. 'Journey To The East Dissemination Of Oriental Culture.' Design+Encyclopedia. https://design-encyclopedia.com/?E=442446 (Accessed on July 16, 2025)"