A BOWL OF RICE Gift is an innovative packaging design that reimagines traditional Chinese rice containers through a contemporary lens, created by designer Tengxian Zou. This sophisticated design solution, which earned the Silver A' Design Award in the Packaging Design category, masterfully combines functional efficiency with cultural significance. The design features a distinctive structure crafted from a single piece of 0.8mm thick paper, measuring 16cm in width, 16cm in depth, and 20.5cm in height, utilizing a minimalist approach that eschews superfluous printing elements save for essential labeling. The package's ingenious construction comprises two trapezoidal boxes that merge to form a polyhedral structure, creating identical visual appearances from both positive and negative perspectives, while significantly streamlining assembly processes. Drawing inspiration from traditional Chinese countryside rice containers, this design achieves a remarkable balance between pragmatic functionality and aesthetic refinement, employing common materials and an integrated structure to transform everyday food storage into an engaging cultural artifact. The design's innovative approach to sustainability is evident in its efficient use of materials and space-saving characteristics, making it particularly suitable for warehouse storage and retail display. The project, completed in Shanghai in 2016, represents a thoughtful response to the challenge of creating meaningful connections between urban consumers and traditional agricultural heritage, while simultaneously addressing modern packaging requirements for organic rice products. Its structural integrity not only ensures product protection but also creates an interactive experience that encourages appreciation of Chinese classic culture through daily use, demonstrating how contemporary design can effectively bridge traditional concepts with modern lifestyle needs.
packaging design, cultural heritage, sustainable materials, minimalist structure, traditional Chinese, organic rice
CITATION : "Adam Dawson. 'A BOWL OF RICE Gift.' Design+Encyclopedia. https://design-encyclopedia.com/?E=442141 (Accessed on March 14, 2025)"
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