LuvIt Cocoisms Neapolitan Chocolates

LuvIt Cocoisms Neapolitan Chocolates

LuvIt Cocoisms Neapolitan Chocolates is an innovative packaging design concept that revolutionizes the chocolate tasting experience through a sophisticated exploration of varying cocoa content levels. This Silver A' Design Award-winning creation presents a curated selection of four distinct chocolate varieties, ranging from milk to dark chocolate, each embodying unique personality profiles that correspond to increasing cocoa intensities. The design, conceptualized to appeal to young Indian consumers traditionally inclined towards milk chocolate, introduces an educational and engaging approach to chocolate appreciation. The packaging features meticulous attention to detail, incorporating gold foil stamping for branding elements and subtle spot UV watermarking effects applied to cocoa bean illustration patterns. The physical design, measuring 174 mm x 17 mm x 94 mm, employs a sliding mechanism that reveals hidden interactive elements, posing the intriguing question What's your cocoa personality? as consumers progress through the tasting experience. This Indo-European design aesthetic, developed through cross-cultural collaboration, represents a significant innovation in confectionery packaging by transforming the conventional chocolate consumption paradigm into an explorative journey through different cocoa intensities, while simultaneously addressing the challenge of encouraging young consumers to venture beyond their usual preferences in the Indian market.

chocolate packaging design, neapolitan confectionery, cocoa exploration, interactive packaging, youth-oriented design, premium chocolate experience

— Adam Dawson

CITATION : "Adam Dawson. 'LuvIt Cocoisms Neapolitan Chocolates.' Design+Encyclopedia. https://design-encyclopedia.com/?E=442077 (Accessed on July 09, 2025)"