L'AGRICOLA Corporate Identity

L'AGRICOLA Corporate Identity

L'AGRICOLA Corporate Identity is a comprehensive brand redesign project that exemplifies strategic design excellence in corporate visual communication, developed for a distinguished dairy enterprise located north of Milan, Italy. This sophisticated corporate identity system, which earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design category, masterfully captures the essence of traditional dairy craftsmanship while embracing modern design principles. The project encompasses a complete brand transformation, including the development of a new visual identity system that effectively communicates the company's commitment to animal welfare, product authenticity, and transparent production processes. The design solution emerged from extensive immersive research, where designers spent considerable time understanding the company's operational philosophy, values, and unique relationship with their livestock. The resulting identity system features a deliberately minimalist approach, employing manual stamping techniques for business cards and serigraphy for product packaging, reflecting the artisanal nature of the dairy production. This thoughtful integration of traditional craftsmanship with contemporary design elements creates a cohesive visual language that extends across all corporate communications, from exterior signage to official documentation and packaging materials. The success of this corporate identity redesign lies in its ability to authentically convey the company's dedication to quality, sustainability, and traditional values while positioning the brand for contemporary market relevance.

corporate identity design, dairy branding, visual communication, strategic design, brand transformation, artisanal packaging

— Adam Dawson

CITATION : "Adam Dawson. 'L'AGRICOLA Corporate Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=441802 (Accessed on July 16, 2025)"