Luscious Cookies For Cat

Luscious Cookies For Cat

Luscious Cookies For Cat is an innovative packaging design project that revolutionizes the presentation of feline treats through its thoughtful combination of functionality and aesthetic appeal. Created by designers Xiao Qiong Lin and Yuheng Ju, this design represents a significant advancement in pet food packaging, featuring simplified plastic packaging that effectively reduces waste while maintaining product freshness. The design, measuring 15cm in height and 9cm in width, showcases a distinctive illustration style that emphasizes the emotional connection between cats and their treats, incorporating charming depictions of cats interacting with various elements such as chicks and tuna. The visual narrative employs a childlike, humanized expression of felines that resonates deeply with consumers, while effectively distinguishing different flavor varieties through unique illustrative elements. This packaging solution addresses several critical challenges in pet food packaging, including waste reduction, product preservation, and consumer engagement. The design's implementation of sealed plastic packaging represents a practical improvement over traditional box-and-bag combinations, offering enhanced convenience and storage efficiency. Recognized with an Iron A' Design Award in the Packaging Design category in 2018, this design exemplifies the successful integration of sustainable practices with consumer-focused design elements. The project, developed between May and June 2017, demonstrates particular innovation in its approach to online retail presentation, where the engaging visual elements prove especially effective in digital marketplace environments.

packaging design, pet food packaging, sustainable packaging, illustration design, feline products, consumer engagement

— Adam Dawson

CITATION : "Adam Dawson. 'Luscious Cookies For Cat.' Design+Encyclopedia. https://design-encyclopedia.com/?E=441577 (Accessed on July 09, 2025)"