Beats Tag Bendable BT speaker is an innovative portable audio device that revolutionizes the conventional approach to speaker design through its unique flexible construction and adaptable form factor. Designed by Hyungju Do and Jihye Lee, this groundbreaking product emerged from a vision to create a stress-free music listening experience that adapts seamlessly to various environments. The speaker's distinctive design combines geometric simplicity with practical functionality, featuring a circular speaker element integrated into a rectangular flexible body crafted from silicon and premium Danish textile materials. Measuring 85mm x 275mm x 20mm and weighing just 160g, this 3-watt speaker system demonstrates remarkable versatility through its ability to transform into four distinct configurations: hanger type, stand type, clip type, and standard flat type. The design philosophy emphasizes user-centric functionality, incorporating an intuitive interface that enables single-handed operation without visual attention. Its innovative bendable structure, which draws inspiration from fabric's natural flexibility, represents a significant departure from traditional rigid speaker designs, allowing the device to conform to various surfaces and usage scenarios. The product's development, completed in 2017, involved extensive research into materials science and user behavior patterns, resulting in a seamless integration of technology and textile design. This revolutionary approach to portable audio earned the design a Golden A' Design Award in the Digital and Electronic Device Design category, recognizing its exceptional contribution to consumer electronics design through its innovative functionality, material selection, and user-focused features. The speaker's ability to adapt to different environments while maintaining acoustic quality demonstrates a sophisticated understanding of both technical requirements and user needs in contemporary portable audio solutions.
portable speaker, flexible electronics, bendable design, bluetooth audio, textile technology, adaptive acoustics
CITATION : "Adam Dawson. 'Beats Tag Bendable BT Speaker.' Design+Encyclopedia. https://design-encyclopedia.com/?E=441471 (Accessed on August 02, 2025)"
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