Chinese Quiet Mood Sales Center is an innovative architectural interior design project that masterfully reinterprets traditional Chinese aesthetics through a contemporary lens, completed in Wuxi, China in 2017. This sophisticated 1000-square-meter sales center, designed by Horizon Ma, represents a deliberate departure from conventional new Chinese design elements, instead achieving cultural resonance through subtle architectural gestures and thoughtful material selection. The design draws inspiration from the ancient canal that flows through the city, abstracting this historical waterway into a sculptural two-story spatial arrangement featuring a dramatic staircase as its centerpiece. The project's distinctive approach to materiality combines wood, stone, and specialized glass, with particular attention paid to the innovative treatment of brick walls that create a ripple-like effect through three-dimensional modeling techniques, offering varying visual experiences from different vantage points. The interior program incorporates diverse living room arrangements that showcase both Eastern and Western modern design sensibilities, complemented by an integrated greenhouse that enhances the sensory experience. The project, which earned the Silver A' Design Award in Interior Space, Retail and Exhibition Design category, demonstrates exceptional spatial planning and atmospheric control through its careful manipulation of lighting levels, creating spaces that are both transparent and warmly textured. The design philosophy deliberately eschews traditional Chinese motifs such as moiré patterns and landscape paintings, instead achieving cultural resonance through spatial flow and material authenticity, resulting in an environment that subtly evokes Chinese sensibilities while maintaining a contemporary architectural vocabulary.
interior design, contemporary Chinese architecture, sales center, spatial design, architectural innovation, luxury retail space
CITATION : "Adam Dawson. 'Chinese Quiet Mood Sales Center.' Design+Encyclopedia. https://design-encyclopedia.com/?E=441296 (Accessed on January 02, 2025)"
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