Lumebox Corporate Identity

Lumebox Corporate Identity

Lumebox Corporate Identity is a sophisticated brand identity system designed for a high-end luminaire retail establishment, conceived to harmoniously blend architectural elements with contemporary design aesthetics. The project, created by Brazilian designer Lucas Tavares of Umbigo Studio, represents a innovative approach to retail branding by incorporating the unique architectural context of the store's container-based showroom into its visual language. The identity system employs minimalist design principles to reflect both the industrial nature of the container structure and the refined sophistication of the luxury lighting products offered. Developed through extensive research and strategic workshops, the visual identity encompasses logo design, stationery materials, and comprehensive online and offline advertising campaigns, all executed through vector-based design and professional photography. The project, which was implemented between August 2016 and January 2017 in São Jose do Rio Preto, São Paulo, demonstrates exceptional attention to the integration of architectural elements with brand communication, creating a cohesive visual narrative that speaks to both the premium nature of the products and the innovative retail environment. The design successfully overcame the challenge of expressing product sophistication while acknowledging the industrial character of the container showroom, resulting in a distinctive brand identity that earned recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its creative excellence and strategic approach to visual communication.

brand identity, luxury retail, minimalist design, architectural branding, container showroom, luminaire marketing

— Adam Dawson

CITATION : "Adam Dawson. 'Lumebox Corporate Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=441145 (Accessed on July 09, 2025)"