Mitsubishi ECLIPSE CROSS Pamphlet is an innovative automotive marketing collateral that exemplifies excellence in visual communication design, specifically developed for the pre-launch phase of a sport utility vehicle. This sophisticated 24-page publication, measuring 210mm x 297mm in A4 format with saddle stitching, represents a significant achievement in sustainable print design, utilizing FSC-approved paper sourced from responsibly managed forests. The pamphlet's distinctive design philosophy challenges conventional pre-order marketing materials by elevating the visual narrative through a masterful combination of studio photography and advanced 3DCG technology, creating immersive scenarios that simulate driving experiences in various weather conditions. The publication's aesthetic is anchored by a striking contrast between corporate red and black edge detailing, effectively communicating both brand identity and product character. Despite working within budget constraints, the design team successfully created a premium feel through innovative visual solutions, incorporating dynamic imagery and thoughtful layout composition. The pamphlet, which earned a Golden A' Design Award in the Advertising, Marketing and Communication Design category, demonstrates exceptional achievement in balancing informative content with emotional appeal, setting new standards for pre-launch automotive marketing materials. Its creative execution effectively bridges the gap between technical specification communication and aspirational lifestyle presentation, utilizing sophisticated visual storytelling techniques to engage potential customers during the crucial pre-order phase.
automotive design, visual communication, marketing collateral, sustainable printing, 3D visualization, premium branding
CITATION : "Adam Dawson. 'Mitsubishi ECLIPSE CROSS Pamphlet.' Design+Encyclopedia. https://design-encyclopedia.com/?E=440717 (Accessed on July 17, 2025)"
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