LIFEWTR Series 2: Women In Art Brand Packaging is an innovative premium water bottle packaging design that showcases the artistic works of three distinguished female artists, representing a significant initiative to address the gender disparity in art representation. This groundbreaking design project, which earned the prestigious Platinum A' Design Award in the Food, Beverage and Culinary Arts Design category, serves as a platform for advancing and celebrating women's artistic expressions through commercial packaging. The design features unique artwork from three diverse and innovative female artists: Adrienne Gaither, Lynnie Zulu, and Trudy Benson, each contributing their distinctive artistic styles and creative perspectives to the series. The packaging design transcends traditional beverage packaging by transforming everyday water bottles into portable art galleries, effectively democratizing art appreciation while addressing the stark statistic that less than 30% of artwork displayed in museums and major galleries represents female artists. This design initiative demonstrates a sophisticated blend of commercial functionality and artistic advocacy, utilizing the broad reach of consumer packaging to challenge cultural norms and promote gender equality in the arts. The series exemplifies how product design can serve as a catalyst for social change while maintaining aesthetic excellence and commercial viability. Winner of the Platinum A' Design Award, this packaging design has been recognized for its innovative approach to combining artistic expression with consumer products, creating a unique intersection of commercial design, social advocacy, and fine art that serves both as a source of hydration and inspiration.
artistic packaging design, female artist representation, premium water bottle, contemporary art showcase, social impact design, innovative beverage packaging
CITATION : "Adam Dawson. 'LIFEWTR Series 2: Women In Art Brand Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=440607 (Accessed on June 08, 2025)"
We have 216.484 Topics and 472.443 Entries and LIFEWTR Series 2: Women In Art Brand Packaging has 1 entries on Design+Encyclopedia. Design+Encyclopedia is a free encyclopedia, written collaboratively by designers, creators, artists, innovators and architects. Become a contributor and expand our knowledge on LIFEWTR Series 2: Women In Art Brand Packaging today.