LIFEWTR Series 3 Brand Packaging

LIFEWTR Series 3 Brand Packaging

LIFEWTR Series 3 Brand Packaging is an innovative beverage packaging design that showcases the intersection of fashion design and consumer products through artistic collaboration. This groundbreaking design initiative features the work of three emerging fashion designers who specialize in textile and print designs, transforming premium water bottles into canvases for artistic expression. The design approach emphasizes colorful, contemporary aesthetics that blend menswear influences, artisanal womenswear elements, and traditional textile patterns, creating a unique visual narrative across approximately 40 million bottles. The packaging design demonstrates exceptional creativity in translating fashion designers' distinctive styles into commercial packaging, with each designer bringing their unique perspective - from colorfully absurd and imaginative menswear patterns to artisanal womenswear interpretations and revived traditional textile motifs. This platinum A' Design Award-winning project in the Food, Beverage and Culinary Arts Design category represents a significant innovation in beverage packaging design, successfully merging artistic expression with commercial functionality while providing a platform for emerging creative talents. The design's significance lies in its ability to transform everyday consumer products into vehicles for artistic expression and cultural dialogue, effectively democratizing access to contemporary design while maintaining premium brand positioning.

beverage packaging design, fashion-inspired packaging, artistic collaboration, textile pattern design, emerging designer showcase, contemporary brand aesthetics

— Adam Dawson

CITATION : "Adam Dawson. 'LIFEWTR Series 3 Brand Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=440606 (Accessed on June 08, 2025)"