Luci di Gala Promotion Materials Promotion Materials is a comprehensive marketing and promotional design suite that exemplifies sophisticated brand communication through an integrated collection of display elements, packaging solutions, and promotional items. The design project, which earned a Bronze A' Design Award in the Advertising, Marketing and Communication Design category, represents a meticulous approach to luxury jewelry presentation through its thoughtfully curated combination of window displays, product packaging, and marketing collateral. The design's cornerstone is its innovative interchangeable window display system, measuring 40cm x 40cm x 35cm, which allows for dynamic visual merchandising adaptability. The color palette centers on more than 50 carefully researched shades of blue, chosen specifically to convey elegance and timeless sophistication while ensuring longevity in retail environments. The comprehensive package includes precisely dimensioned components such as USB drives (7cm x 3cm x 1cm), specialized snowflake boxes (23.5cm x 19.5cm x 5.6cm), custom paper bags (17.5cm x 15cm x 9cm), and jewelry boxes (9cm x 9cm x 7.2cm), all unified by a cohesive design language that captures the essence of celebration and luxury. The project demonstrates significant technical innovation through its integration of CAD technology, 3D printing methodologies, and extensive material exploration encompassing paper, fabric, leather, and technical fibers. The design's conceptual foundation draws inspiration from the ephemeral nature of celebratory moments, translating fleeting streaks of light and brief instances of brilliance into tangible, elegant marketing solutions. Through extensive research into international retail environments and consumer behavior, the design successfully bridges the gap between practical functionality and aesthetic appeal, creating an immersive brand experience that effectively captures viewer attention through strategic interaction between displays and lighting systems.
promotional design, luxury marketing, jewelry display, brand identity, visual merchandising, retail presentation
CITATION : "Adam Dawson. 'Luci Di Gala Promotion Materials Promotion Materials.' Design+Encyclopedia. https://design-encyclopedia.com/?E=440514 (Accessed on July 09, 2025)"
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