Anamamrete Experimental project is an innovative architectural and design research initiative that explores novel applications of concrete in various design disciplines, including architecture, interior design, and furniture design. This comprehensive experimental series, created by Hungarian designer Emese Orbán, encompasses over 140 distinct experiments aimed at transforming the perception and application of concrete as a building material. The project's primary objective is to humanize concrete by challenging existing stereotypes and creating more aesthetically pleasing, softer appearances for this traditionally industrial material. Through three main experimental categories - coloring concrete, material coupling, and mold experiments - the project investigates diverse material combinations including textiles, cork, wood shavings, glass, and various decorative elements. The experiments, conducted in both cube (80x80x80mm) and tile (210x170x18mm) formats, demonstrate concrete's versatility and potential for creating unique surface treatments and wall coverings. The research methodology included extensive user feedback and testing, involving participants from various fields to evaluate the emotional and practical responses to these innovative concrete applications. The project, which earned a Silver A' Design Award in the Building Materials and Construction Components Design category, represents a significant contribution to the field of material innovation and sustainable design practices. Its success in transforming perceptions of concrete through experimental techniques has established new possibilities for architects and interior designers seeking alternative surface treatments and material expressions.
concrete innovation, material experimentation, architectural surfaces, sustainable design, humanized construction materials, experimental architecture
CITATION : "Adam Dawson. 'Anamamrete Experimental Project.' Design+Encyclopedia. https://design-encyclopedia.com/?E=440394 (Accessed on July 06, 2025)"
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