CHINA FOOD EXPO LOGO 2017 China Food Expo Logo is an innovative visual identity system designed by Mao Ming and Yao Dabin, representing a significant milestone in exhibition branding and dynamic logo design. Drawing inspiration from the traditional Chinese puzzle game Tangram, this sophisticated logo system demonstrates remarkable versatility through its ability to transform into various configurations, including numerical representations from 1 to 10, food imagery, animal forms, and symbolic graphics. The design, which earned a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, exemplifies a masterful blend of cultural heritage and contemporary design principles. The logo's distinctive feature lies in its modular composition, allowing for both static and dynamic applications across diverse media platforms, effectively communicating the expo's role as a crucial platform for food industry innovation and cross-border cooperation. The design team, which included Wang Lujia and Xie Jiajia alongside the principal designers, undertook extensive experimentation to perfect the logo's transformative capabilities, addressing the complex challenge of maintaining visual coherence across multiple configurations. Completed in November 2017 in Ningbo, this design solution successfully captures the essence of the expo's twelve-year legacy while introducing a fresh, contemporary visual language that reflects the event's status as a premier showcase for food industry innovations and international trade collaborations.
visual identity, exhibition branding, dynamic logo, tangram-inspired design, food industry innovation, cultural heritage design
CITATION : "Adam Dawson. 'CHINA FOOD EXPO LOGO 2017 China Food Expo Logo.' Design+Encyclopedia. https://design-encyclopedia.com/?E=440168 (Accessed on January 02, 2025)"
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