Acqua di Nepi - Magnifica Representative package is an innovative luxury packaging design solution that exemplifies sophisticated minimalism and premium brand representation in the beverage industry. Created by Italian designer Giacomo Stefanelli, this distinguished packaging design masterfully combines functional efficiency with aesthetic excellence through its ingenious use of materials and printing techniques. The design features a carefully engineered carton tube structure paired with meticulously printed aluminum paper, showcasing a dual-silver effect achieved through specialized Pantone silver printing techniques that create an interplay between glossy and solid finishes. This sophisticated packaging solution was specifically developed to celebrate and enhance the presentation of a premium 1.5-liter natural sparkling water format, embodying noble and elegant brand values through its refined visual language. The design's innovative approach successfully overcomes budget constraints while delivering a luxurious aesthetic impact, demonstrating exceptional creative problem-solving in packaging design. The project, which took two months to complete, represents a significant achievement in combining cost-effective production methods with high-end visual appeal. The design earned recognition through the A' Design Award, receiving the Golden A' Design Award in the Packaging Design category, acknowledging its outstanding contribution to packaging innovation and aesthetic excellence. The design's success lies in its ability to communicate premium quality and brand prestige through thoughtful material selection and sophisticated printing techniques, while maintaining practical functionality and production efficiency.
packaging design, luxury beverage packaging, metallic finish, premium water bottle, innovative printing techniques, sustainable materials
CITATION : "Adam Dawson. 'Acqua Di Nepi - Magnifica Representative Package.' Design+Encyclopedia. https://design-encyclopedia.com/?E=439963 (Accessed on March 14, 2025)"
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