Grisbi Biscuits Brand & Packaging Identity is a sophisticated packaging design project that exemplifies the evolution of brand identity through strategic visual communication and meticulous attention to detail. This comprehensive redesign initiative, spanning a decade of brand development since 2010, represents a significant milestone in packaging design excellence, particularly in the competitive biscuit market segment. The design philosophy centers on creating an iconic and strong personality through essential, clean, and pure elements, manifesting in a seven-color printed carton box that harmoniously balances visual appeal with functional efficiency. The project's distinctive approach focuses on streamlining the layout structure to emphasize the product's food appeal while maintaining elegant typography and logotype presentation. Through careful consideration of spatial relationships and visual hierarchy, the design achieves a remarkable balance between aesthetic sophistication and commercial practicality. The background treatment serves to elevate the primary design elements, creating a cohesive visual narrative that reinforces brand recognition and market positioning. This innovative packaging solution, which earned a Bronze A' Design Award in the Packaging Design category in 2018, demonstrates exceptional creativity in overcoming the challenge of transforming a previously chaotic identity into a refined, market-leading design. The project's success lies in its ability to combine strategic brand evolution with practical packaging functionality, establishing new benchmarks for packaging design excellence in the food and beverage sector.
packaging design, brand identity evolution, visual communication, food packaging innovation, strategic branding, consumer goods design
CITATION : "Adam Dawson. 'Grisbi Biscuits Brand & Packaging Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=439949 (Accessed on August 02, 2025)"
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