Fatira Branding Identity Branding Identity

Fatira Branding Identity Branding Identity

Fatira Branding Identity Branding Identity is a comprehensive visual communication system designed for a Mediterranean restaurant concept that masterfully integrates traditional culinary heritage with modern fast-casual dining expectations. The design philosophy centers on three fundamental pillars: authentic flavor, 90-second food preparation, and healthy dining, each represented through thoughtfully crafted visual elements. Drawing inspiration from Salvador Dali's surrealist art movement, the identity system creates a dreamlike aesthetic that challenges the conventional perception of fast food experiences. The visual language employs a handcrafted typography to convey authenticity, while a distinctive clock motif with dotted circles symbolizes the swift 90-second service promise. The identity's color palette was carefully selected to emphasize the wholesome, nutritious aspects of the menu offerings. Developed in 2017 in Birmingham, UK, this branding solution successfully bridges cultural gaps by incorporating both Western and Oriental culinary symbolism through the strategic use of universal cooking implements such as rolling pins and mixers. The design execution spans various touchpoints, including window signage (60 x 60 cm), staff apparel (90 x 50 cm), and branded serviceware, creating a cohesive visual experience that reinforces the restaurant's unique positioning in the fast-casual dining sector. This innovative approach to restaurant branding, which earned a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, demonstrates how strategic design thinking can effectively communicate complex brand values while maintaining cultural sensitivity and commercial appeal.

branding identity, Mediterranean cuisine, fast-casual dining, visual communication, culinary heritage, surrealist design

— Adam Dawson

CITATION : "Adam Dawson. 'Fatira Branding Identity Branding Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=439932 (Accessed on June 09, 2025)"