Leyenda Wine Packaging is an innovative wine packaging design that exemplifies the harmonious blend of historical storytelling and contemporary design aesthetics in the wine industry. Created by Chilean designer Ximena Ureta, this sophisticated packaging design draws inspiration from a centuries-old legend dating back to the 1800s, incorporating elements that reflect the mystique and heritage of one of Chile's most renowned wine cellars. The design features a meticulously crafted label printed with seven special colors on Starlight of Ritrama, utilizing an intricate combination of Pantone colors including 872 C, 876 C, 476 C, Black, 477 C, 877 C, and 873 C, enhanced by embossing, high relief, and gold leaf applications. The packaging dimensions of 111.30 mm width by 134 mm height are precisely calculated to accommodate a 750 cc wine bottle in both vertical and horizontal orientations, demonstrating exceptional attention to functional design principles. This packaging solution, which earned the Silver A' Design Award in the Packaging Design category, successfully addresses the challenge of creating a visually compelling narrative that resonates across multiple international markets while maintaining its cultural authenticity. The design's sophisticated production techniques, including magnetized packaging components and efficient assembly considerations, showcase an innovative approach to global distribution requirements while preserving the premium presentation essential for high-end wine packaging.
wine packaging design, luxury beverage packaging, embossed label design, premium wine branding, heritage-inspired packaging, sustainable wine packaging
CITATION : "Adam Dawson. 'Leyenda Wine Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=439863 (Accessed on June 07, 2025)"
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