T9 Legend Package Design is an innovative packaging design solution that exemplifies the fusion of cultural symbolism and contemporary aesthetics in tea packaging, created by renowned Chinese brand designer Lv Ronghua. This sophisticated design system employs distinctive totem icons representing various tea-producing nations, incorporating elements such as dragons and cranes for Chinese teas and elephants for Indian varieties, establishing a visual narrative that connects each product to its geographical and cultural origins. The design's execution demonstrates exceptional attention to detail, featuring an orange box with grained leather texture, black gilding logo applications, and eco-friendly paper materials in specific Pantone colors. Developed between March 2017 and May 2018, the package design accommodates 100g tea portions within a precisely dimensioned 200mm x 200mm gift box format. The project's innovative approach to cultural storytelling through design earned recognition with a Silver A' Design Award in the Packaging Design category, acknowledging its contribution to elevating the tea consumption experience. The design particularly caters to Chinese business professionals seeking quality experiences during their travels, with the packages serving a dual purpose as reusable storage containers. The implementation of special printing techniques and enhanced patterns reinforces the premium positioning of the product, while the thoughtful integration of cultural elements demonstrates a deep understanding of various tea traditions and their significance in different societies. This design solution represents a significant achievement in packaging design, successfully balancing aesthetic appeal, cultural sensitivity, and functional practicality.
package design cultural symbolism tea packaging premium design sustainable packaging reusable container
CITATION : "Adam Dawson. 'T9 Legend Package Design.' Design+Encyclopedia. https://design-encyclopedia.com/?E=439778 (Accessed on May 29, 2025)"
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