Laiyifen Gold Retail Packaging is an innovative retail packaging design that exemplifies the fusion of traditional Chinese cultural elements with modern packaging functionality, created by renowned brand designer Lv Ronghua and the design team. This sophisticated packaging solution, which earned the Silver A' Design Award in the Packaging Design category, represents a significant advancement in celebratory gift box design, particularly focused on the Chinese New Year festival. The design incorporates four distinct illustrations featuring purple swallows symbolizing peace, peacocks representing longevity, golden pheasants denoting richness, and magpies signifying joyous occasions, each corresponding to different product series. The packaging system features a unique 'tear and open' structure that ensures both protection during transit and user convenience, while maintaining aesthetic integrity. Measuring 450mm x 450mm x 350mm and accommodating four cans per box, the design utilizes eco-friendly red papers enhanced with high-resolution drawings and gilded patterns, creating a tactile and visually appealing experience. The project, completed between October 2017 and January 2018 in Shanghai, demonstrates exceptional attention to traditional color preferences and pattern finesse throughout the production process. This packaging design successfully addresses the dual challenges of maintaining cultural relevance while incorporating environmental consciousness, featuring uncoated eco-friendly materials that enhance both the ceremonial aspect and sustainable credentials of the product. The design's success lies in its ability to elevate the perceived value of premium snack products while honoring the specific requirements of Chinese gift-giving culture, making it a noteworthy contribution to contemporary packaging design.
retail packaging design, Chinese cultural elements, eco-friendly materials, gift box design, premium packaging, sustainable packaging
CITATION : "Adam Dawson. 'Laiyifen Gold Retail Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=439775 (Accessed on July 16, 2025)"
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