Art Gallery Logo Logo and VI is a sophisticated visual identity system designed by Gaja Hanzel, created to represent a dual-artist gallery specializing in ceramic art and textile design. The design, which earned a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, exemplifies a masterful fusion of clean aesthetics and dynamic modernism. The logo's distinctive form ingeniously incorporates the names of both gallery owners, Ana and Gaja, through an innovative typographic approach that seamlessly unites their individual artistic identities under a single cohesive visual representation. This versatile design solution demonstrates exceptional scalability, maintaining its integrity across various applications from a minimum size of 7.6mm x 12mm, and performs effectively across both digital and print media platforms. The creative process, which spanned from May to July 2017 in Sezana, Slovenia, involved comprehensive research into private gallery branding practices and careful consideration of the artists' distinct aesthetic approaches. The final design successfully bridges the contrasting elements of round, white forms representing cleanliness and simplicity with vibrant patterns and straightforward cuts embodying dynamism, resulting in a balanced visual identity that effectively communicates the gallery's dual nature while maintaining professional sophistication and contemporary appeal.
visual identity design, gallery branding, modern logo design, dual artist representation, minimalist typography, creative brand identity
CITATION : "Adam Dawson. 'Art Gallery Logo Logo And VI.' Design+Encyclopedia. https://design-encyclopedia.com/?E=439660 (Accessed on June 06, 2025)"
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