Amara Body Care is a distinguished luxury body care packaging design that exemplifies the harmonious fusion of natural materials and Middle Eastern wellness traditions. The design, conceived by Chilean designer Ian Wallace, represents a sophisticated interpretation of the ancient Hammam ritual through its innovative use of marble and wood combined with rose gold accents. The packaging system encompasses body oil and exfoliant products, featuring precisely engineered dimensions to optimize user experience and product preservation. The design's philosophical foundation draws inspiration from the Roman Thermae and traditional Arabic steam baths, incorporating two distinct types of marble - a darker grey-blue variant that evokes passionate energy and a warmer tone that symbolizes the connection between light and soul. The wooden elements pay homage to historical beliefs in the spiritual properties of trees, while the overall aesthetic creates an intimate dialogue between design and user through tactile experiences. This innovative approach to natural packaging demonstrated superior preservation capabilities, extending product longevity by one month compared to conventional plastic alternatives. The design earned recognition with a Silver A' Design Award in the Packaging Design category, acknowledging its contribution to sustainable luxury packaging solutions. The project's execution seamlessly integrates cultural heritage with contemporary design sensibilities, featuring thoughtfully designed black and white exterior boxes that create an element of surprise and discovery, enhancing the user's emotional connection to the traditional Middle Eastern bathing ritual.
luxury packaging design, natural materials, hammam ritual, sustainable beauty, marble packaging, wellness products
CITATION : "Adam Dawson. 'Amara Body Care.' Design+Encyclopedia. https://design-encyclopedia.com/?E=439461 (Accessed on March 14, 2025)"
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