Binh Coffee is an innovative premium coffee packaging design that exemplifies the intersection of sensory experience and cultural storytelling through its groundbreaking holographic presentation. The design, created by Chilean designer Ian Wallace, captures the essence of Vietnam's natural landscapes and daily rhythms through a sophisticated holographic foil application that displays thousands of dynamic colors that shift with viewing angle, reflecting the changing hues of Vietnamese sunrises and sunsets. The packaging incorporates traditional Vietnamese elements through its rice paper textured label, while featuring high-relief printing techniques and translucent varnish to enhance the product's premium positioning. The design's dimensions of 135mm width, 55mm depth, and 250mm height accommodate both 500g and 750g coffee quantities, with the holographic material serving both functional and aesthetic purposes. This innovative approach to coffee packaging transforms the conventional coffee container into an interactive art piece that captures Vietnam's rich coffee heritage and natural beauty, particularly evoking images of local elephants traversing humid rocks and abundant vegetation, as well as traditional canoe sailors against dramatic sunsets. The design earned recognition at the A' Design Award Competition, receiving the Golden A' Design Award in the Packaging Design category, acknowledging its exceptional contribution to packaging innovation and cultural representation. The project, completed between April and July 2018 in Vietnam, successfully addresses the challenge of capturing natural phenomena in a static package while creating a unique daily experience for consumers through its ever-changing visual properties.
holographic packaging design, Vietnamese coffee culture, premium coffee packaging, sustainable design, sensory experience, cultural heritage
CITATION : "Adam Dawson. 'Binh Coffee.' Design+Encyclopedia. https://design-encyclopedia.com/?E=439460 (Accessed on April 21, 2025)"
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