Fincap Law LLP Brand Identity Design is a sophisticated corporate visual identity system created by British designers Dongho Kim and Yunyoung Lee, exemplifying a modernist approach to legal sector branding through geometric minimalism and meaningful symbolism. The design, which earned a Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category, represents a significant departure from conventional legal branding through its innovative integration of three core elements: a plus symbol signifying continuous improvement, square frames representing legal protection, and lattice nodes symbolizing networking capabilities. The identity system employs a carefully constructed geometric framework that combines elementary shapes and intersection points to create a cohesive visual language, developed through extensive prototyping and refinement using advanced digital design tools including Adobe Creative Suite. The design's technical specifications maintain strict consistency with a 150x150 pixel dimension and 72 DPI minimum resolution, available in both positive and negative variations, while its monochromatic palette reinforces the professional nature of the legal practice. This strategic visual solution effectively communicates the firm's integration of automated services within traditional legal practice, establishing a contemporary benchmark for professional services branding through its clean, systematic approach and meaningful geometric symbolism. The project, completed in 2018, demonstrates exceptional attention to detail in its execution, successfully balancing corporate professionalism with contemporary design sensibilities while maintaining scalability across various applications and platforms.
legal branding, geometric minimalism, corporate identity design, visual communication, professional services branding, contemporary logo design
CITATION : "Adam Dawson. 'Fincap Law LLP Brand Identity Design.' Design+Encyclopedia. https://design-encyclopedia.com/?E=439403 (Accessed on July 16, 2025)"
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