Adaras Organic Wine Wine Family is an award-winning packaging design project that exemplifies minimalist aesthetics and organic wine branding through sophisticated visual synthesis. The design, created by Estudio Maba in Spain, features a contemporary interpretation of natural elements, incorporating graphic symbols that represent the earth's elements and human interaction with the wine-making process. The label design, measuring 150mm x 90mm and applied to 300mm x 80mm x 80mm Burgundy wine bottles, utilizes Tintoretto WS label material enhanced with stamping and volume varnish techniques to achieve a distinctive visual impact. The project, developed between September 2017 and February 2018, successfully addresses the challenge of creating a cohesive visual identity for a wine family while maintaining individual character for each variety. The design philosophy emphasizes simplicity and modernism while respecting traditional wine-making values, creating a powerful and mysterious visual narrative that invites consumer engagement. The project represents a significant evolution in organic wine packaging design, effectively communicating quality and authenticity through its refined graphical elements. The design's excellence was recognized with a Silver A' Design Award in the Packaging Design category, acknowledging its innovative approach to combining traditional wine-making values with contemporary design sensibilities. The project demonstrates exceptional attention to detail in its execution, from the careful selection of materials to the thoughtful integration of organic certification elements within the overall design composition, creating a sophisticated visual language that appeals to both traditional wine enthusiasts and modern consumers interested in organic products.
organic wine packaging, minimalist label design, sustainable beverage branding, contemporary wine aesthetics, artisanal wine packaging, eco-friendly wine labeling
CITATION : "Adam Dawson. 'Adaras Organic Wine Wine Family.' Design+Encyclopedia. https://design-encyclopedia.com/?E=439385 (Accessed on February 05, 2025)"
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