Bestore Series Food Package Design

Bestore Series Food Package Design

Bestore Series Food Package Design is an innovative packaging design system developed to address the complex challenge of maintaining brand consistency while highlighting individual product characteristics across a diverse snack product line. Created by designer Tianzi Sheng, this sophisticated design methodology employs a unique visual element labeling approach that successfully reconciles the traditionally conflicting demands of uniformity and distinctiveness in series packaging design. The system, developed between October 2017 and May 2018 in Beijing, establishes a comprehensive design framework incorporating six key elements: subject, supporting graphics, decorative patterns, fonts, masking, and color background. This systematic approach enables the creation of cohesive yet distinctive packaging designs through a carefully curated thematic visual element library. The design's physical specifications of 174mm width, 266mm height, and 80mm depth per package demonstrate meticulous attention to practical considerations. The project's innovative approach to series packaging design earned recognition with a Silver A' Design Award in the Packaging Design category, acknowledging its contribution to advancing packaging design methodology. The design solution particularly excels in its ability to manage and organize extensive design resources while maintaining brand consistency across multiple product lines, utilizing 3D effects combined with food imagery to create distinctive visual appeal. This sophisticated system not only establishes unified design specifications but also ensures each product maintains its unique identity within the broader brand framework, representing a significant advancement in series packaging design methodology that effectively balances brand cohesion with product individuality.

packaging design methodology, visual element labeling, series package design, brand consistency, product differentiation, retail packaging innovation

— Adam Dawson

CITATION : "Adam Dawson. 'Bestore Series Food Package Design.' Design+Encyclopedia. https://design-encyclopedia.com/?E=439140 (Accessed on June 12, 2025)"