Auer Signal Corporate Design is a comprehensive corporate identity system developed by designer Georg Illy and strategist Mario Gündl, representing a significant evolution in industrial signalling equipment manufacturer's visual communication. This meticulously crafted design project, completed between January 2016 and April 2017 in Vienna, encompasses a minimalist visual language that harmoniously combines heritage with contemporary design principles. The corporate design system features a distinctive logo mark inspired by a historical ventilator design from the 1960s, demonstrating a thoughtful connection between the company's industrial heritage and modern identity. The design implementation includes an extensive range of materials, utilizing a sophisticated two-Pantone color scheme printed on premium substrates, including 270g Curious Matter Goya white and Olin rough papers, complemented by blue linen Brillanta Nr. 4344 for special applications. The comprehensive design system extends across multiple touchpoints, including a multilingual product catalogue, business collateral, notebooks with white foil embossing, custom envelopes with interior printing, and a digital presence featuring a product configuration tool. This corporate design project earned recognition with a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its excellence in visual impact, strategic approach, and effective communication of brand heritage through modern design principles.
corporate identity, minimalist design, industrial branding, visual communication, heritage-inspired design, signage manufacturing
CITATION : "Adam Dawson. 'Auer Signal Corporate Design.' Design+Encyclopedia. https://design-encyclopedia.com/?E=439034 (Accessed on June 03, 2025)"
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