Chinese Zodiac Red Packets Red Packets is an innovative cultural design project that reimagines traditional Chinese New Year monetary gift envelopes through contemporary geometric aesthetics and Nordic-inspired elements. Created by designer Yuanyuan Wu, this sophisticated series celebrates the Year of the Pig in the Chinese zodiac calendar, incorporating abstract and figurative geometric shapes that draw inspiration from natural forms found in plant stems, petals, shells, and snowflakes. The design seamlessly merges Chinese festive elements with bold colors inspired by Nordic landscapes, resulting in six unique pig illustrations that correspond to traditional Chinese idioms. Each envelope, measuring 165mm x 85mm x 2mm, is meticulously crafted using a combination of spot color and CMYK printing techniques, enhanced with gold foil stamping and embossing on premium Curious matter paper. The project elevates the traditional red packet from a mere monetary vessel to an artistic keepsake, featuring carefully selected materials and printing techniques that create a tactile and visual experience. This cultural fusion project, which earned a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, demonstrates exceptional innovation in preserving and modernizing cultural traditions through contemporary design language. The design's significance lies in its ability to transform a traditional item into a collectible art piece while maintaining its cultural significance and ceremonial function in Chinese New Year celebrations.
Chinese tradition, geometric design, zodiac symbolism, cultural fusion, contemporary illustration, monetary envelope
CITATION : "Adam Dawson. 'Chinese Zodiac Red Packets Red Packets.' Design+Encyclopedia. https://design-encyclopedia.com/?E=438936 (Accessed on January 02, 2025)"
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