Mitsubishi Eclipse Cross Brochure is an innovative automotive marketing publication that exemplifies excellence in visual communication design, earning recognition with a Silver A' Design Award in the Advertising, Marketing and Communication Design category. This sophisticated brochure, designed by Tomohira Kodama and creative team, represents a paradigm shift in automotive promotional materials through its distinctive approach to visual storytelling and technical execution. The A4-sized, 24-page publication utilizes FSC-approved paper and employs a groundbreaking photographic methodology, featuring imagery captured by a motorsports photography specialist to convey authentic dynamism and presence. The design incorporates strategic use of red and black as key colors to emphasize the vehicle's powerful character, while innovative polypropylene-processed pages integrate QR codes that bridge the physical and digital experience, enabling readers to access complementary video content. This integration of traditional print media with digital technology demonstrates a forward-thinking approach to automotive marketing materials. The brochure's creation involved meticulous selection from thousands of unplanned, spontaneous photographs, deliberately avoiding conventional pre-planned automotive photography techniques to capture genuine moments of automotive excellence. This approach aligns perfectly with the vehicle's market positioning and represents a significant departure from traditional automotive brochure design conventions, setting new standards in the industry for authentic visual representation and interactive consumer engagement.
automotive design, marketing innovation, visual communication, interactive brochure, digital integration, premium publication
CITATION : "Adam Dawson. 'Mitsubishi Eclipse Cross Brochure.' Design+Encyclopedia. https://design-encyclopedia.com/?E=438755 (Accessed on July 17, 2025)"
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