Recreation Bondi Beach Natural Fragrances is an innovative packaging design project that exemplifies the harmonious fusion of natural aesthetics with contemporary brand identity, created by Australian designer Angela Spindler. The design, which earned a Bronze A' Design Award in the Packaging Design category, represents a sophisticated approach to natural fragrance packaging through its distinctive geometric bottle design and thoughtful brand elements. The packaging features a softened hexagonal bottle form with vertical chime lines that create an illusion of roundness, complemented by a clear pedestal base that adds visual gravitas. The design's hallmark is its dominant 'R' brandmark, which draws inspiration from the iconic World War II female empowerment imagery, featuring a subtle gradient of pink, blue, and yellow that echoes the twilight skies of Bondi Beach. The technical execution includes a debossed aluminum cap that sits flush against the bottle's shoulder, optimizing overall proportions, while the base features a debossed 'R' as a discovery element for consumers. The packaging system employs sophisticated printing techniques, including CMYK on uncoated stock with two spot colors, spot gloss UV, and an all-over satin aqueous varnish, creating a subtle interplay of light reminiscent of beach atmospherics. The asymmetric layout deliberately creates visual tension between three main elements, while the rigorously even, fine-line typography employs geometric shapes for clear definition. The project, completed between October 2017 and December 2018 in Sydney, Australia, overcame significant manufacturing challenges, particularly in orbital printing on non-flat surfaces, demonstrating exceptional technical achievement in packaging design.
natural fragrance packaging, geometric bottle design, sustainable beauty products, Australian design, female empowerment branding, luxury cosmetic packaging
CITATION : "Adam Dawson. 'Recreation Bondi Beach Natural Fragrances.' Design+Encyclopedia. https://design-encyclopedia.com/?E=438748 (Accessed on July 03, 2025)"
We have 216.545 Topics and 472.615 Entries and Recreation Bondi Beach Natural Fragrances has 1 entries on Design+Encyclopedia. Design+Encyclopedia is a free encyclopedia, written collaboratively by designers, creators, artists, innovators and architects. Become a contributor and expand our knowledge on Recreation Bondi Beach Natural Fragrances today.