Xinhui The West Coast Center Presentation Sales is an award-winning architectural interior design project that exemplifies the harmonious fusion of European architectural frameworks with traditional Chinese artistic elements, completed in 2018 in Guangdong, China. This 950-square-meter presentation center, distinguished by its impressive 13.5-meter maximum height, showcases a sophisticated design philosophy that integrates Lingnan cultural heritage with contemporary spatial solutions. The interior architecture is characterized by a remarkable 14-meter glass vault positioned along the central axis, which not only creates a sense of grandeur but also facilitates natural light penetration, demonstrating innovative architectural problem-solving. The design vocabulary employs a refined palette of black, white, and grey, creating a visual narrative reminiscent of traditional Chinese ink wash paintings, while incorporating modern materials such as metal, peacock blue jade, and grey mirrors to achieve a contemporary aesthetic. The space planning follows a radial distribution pattern from the center, effectively accommodating both sales operations and public gatherings, while the design elements draw inspiration from traditional Chinese calligraphy and silk fine brushwork, manifesting in smooth, symmetrical lines that convey both vigor and elegance. The project, which won the prestigious Gold A' Design Award in the Interior Space, Retail and Exhibition Design category, successfully addresses the complex challenge of creating a space that honors local cultural heritage while serving modern commercial purposes, incorporating sustainable design practices and innovative spatial solutions that set new standards for presentation center design in the luxury real estate sector.
interior design excellence, cultural fusion architecture, luxury presentation center, sustainable spatial design, Chinese contemporary aesthetics, commercial space innovation
CITATION : "Adam Dawson. 'Xinhui The West Coast Center Presentation Sales.' Design+Encyclopedia. https://design-encyclopedia.com/?E=438638 (Accessed on June 28, 2025)"
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