Long Gully Grove Olive Oil Branding is an exemplary packaging design project that masterfully captures the essence of Western Australian olive oil production through sophisticated visual storytelling. Created by designer Adrian Fretwell in 2018, this branding solution demonstrates exceptional attention to detail in its representation of the product's geographic and agricultural heritage. The design's centerpiece is an iconic symbol depicting seven olive trees positioned on a hillside, each tree representing a distinct olive variety used in the oil production, set against a sunset backdrop that references the grove's western location. The sophisticated execution employs a metallic copper finish for the icon contrasted against a black matte background, with practical considerations evident in the label's oil-resistant lamination. The typography, utilizing the Rosella typeface, complements the icon's refined aesthetic while maintaining visual hierarchy and readability. This design, which earned a Bronze A' Design Award in the Packaging Design category in 2019, exemplifies the successful integration of narrative elements with functional design considerations. The branding solution effectively communicates the product's premium nature and artisanal production methods, incorporating elements that reference the grove's location on the banks of the Blackwood River in Nannup, South West Australia. The design process involved extensive research into geographical and environmental factors, including analysis of the river's path and the grove's position, resulting in a thoughtfully conceived visual identity that serves both aesthetic and practical purposes in the competitive olive oil market.
olive oil packaging, premium branding design, Australian agricultural products, artisanal food packaging, sustainable product design, visual storytelling in packaging
CITATION : "Adam Dawson. 'Long Gully Grove Olive Oil Branding.' Design+Encyclopedia. https://design-encyclopedia.com/?E=438232 (Accessed on July 23, 2025)"
We have 216.552 Topics and 472.818 Entries and Long Gully Grove Olive Oil Branding has 1 entries on Design+Encyclopedia. Design+Encyclopedia is a free encyclopedia, written collaboratively by designers, creators, artists, innovators and architects. Become a contributor and expand our knowledge on Long Gully Grove Olive Oil Branding today.