Abno Brand Identity

Abno Brand Identity

Abno Brand Identity is an innovative bilingual brand identity system that seamlessly integrates Arabic and English typography into a unified visual expression. Created as a sophisticated representation of cross-cultural design thinking, this identity system features a distinctive logo that can be read in both Arabic and English through a 180-degree rotation, demonstrating remarkable versatility in multicultural communication. The design, which won an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, exemplifies the harmonious fusion of Eastern and Western typographic traditions. The identity's core element combines black Latin letterforms with pink Arabic script, creating a balanced composition that reflects the designers' dual cultural heritage and linguistic expertise. The implementation extends beyond digital applications to include carefully crafted physical elements, such as premium business cards produced on 600-gram stock with distinctive pink edges, and a custom rubber stamp that maintains the identity's integrity across various applications. This sophisticated brand identity system, conceived in Toronto and refined in Amman, represents a significant achievement in cross-cultural design, demonstrating how typography can transcend linguistic boundaries while maintaining cultural authenticity. The project's success lies in its ability to create a cohesive visual language that speaks equally effectively to both Arabic and English-speaking audiences, setting a noteworthy precedent in contemporary brand identity design for bilingual markets.

brand identity design, bilingual typography, Arabic calligraphy, cross-cultural design, visual communication, corporate branding

— Adam Dawson

CITATION : "Adam Dawson. 'Abno Brand Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=438224 (Accessed on June 06, 2025)"