Little Red Studio Identity Visual Identity is a meticulously crafted visual branding system that reimagines the classic tale of Little Red Riding Hood through a contemporary design lens, created to embody values of creativity, innovation, action, and empathy. The design, which earned recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, features a geometrically constructed typography reminiscent of constructivist poster design, complemented by a strategic use of bright red coloring that establishes a solid visual presence. The identity's centerpiece incorporates an innovative interpretation of Little Red Riding Hood positioned within the negative space of the letter 'R', depicting the character in an active, empowered stance that challenges traditional passive representations. This sophisticated visual system, developed through extensive research into Perrault's original stories and contemporary social contexts, transforms the traditional narrative into a modern symbol of female empowerment and professional determination. The design employs the SchulVokalDotless and Planet Estyle typefaces, carefully selected to enhance the geometric precision of the composition, while the color palette centers on PANTONE Bright Red C (C:72.8%, M:2.93%, Y:15.35%, K:0%), creating a striking visual impact. The project, completed in Bilbao between December 2015 and April 2016, demonstrates exceptional technical execution through its seamless integration of digital tools, including initial sketches created on a Slate tablet and final refinements in Adobe Illustrator, resulting in a versatile identity system that effectively communicates both heritage and contemporary relevance.
visual identity design, brand development, geometric typography, character illustration, corporate branding, storytelling design
CITATION : "Adam Dawson. 'Little Red Studio Identity Visual Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=438219 (Accessed on June 07, 2025)"
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