LIFEWTR Series 5: Arts in Education Bottled Water is an innovative packaging design project that exemplifies the intersection of artistic expression and consumer product design, celebrating cultural understanding through contemporary art on premium bottled water packaging. This groundbreaking design initiative showcases the work of three distinguished artists - Aiko, Yinka Ilori, and Laercio Redondo - whose diverse cultural perspectives are translated into striking bottle designs that serve both as a canvas for artistic expression and a platform for emerging artists. The series, which earned the prestigious Golden A' Design Award in the Packaging Design category, demonstrates exceptional achievement in combining functional packaging with artistic merit, effectively transforming everyday bottled water into a vehicle for cultural dialogue and artistic appreciation. The design's significance lies in its ability to democratize art by making it accessible through everyday consumer products while simultaneously addressing the growing consumer demand for products that offer both premium quality and meaningful cultural engagement. Through its thoughtful integration of artistic elements and practical functionality, the design creates a unique drinking experience that goes beyond mere hydration to inspire and educate consumers about cultural diversity and artistic expression. The project's success is evidenced by its recognition at the A' Design Award competition, where it was celebrated for its innovative approach to packaging design, cultural relevance, and ability to create meaningful connections between consumers and contemporary art through everyday products.
bottled water design, artistic packaging, cultural expression, premium beverage packaging, contemporary art collaboration, educational design initiative
CITATION : "Adam Dawson. 'LIFEWTR Series 5: Arts In Education Bottled Water.' Design+Encyclopedia. https://design-encyclopedia.com/?E=438122 (Accessed on June 07, 2025)"
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