Marrs Green Beer

Marrs Green Beer

Marrs Green Beer is an innovative packaging design concept that revolutionizes the traditional beer bottle aesthetic through its distinctive use of the Marrs Green color, a specially formulated hue that has gained significant popularity in contemporary design. This sophisticated beverage container represents a remarkable fusion of visual appeal and functional design, featuring a glass bottle with dimensions of 60mm in diameter and 250mm in height, holding 455ml of content. The design's primary distinction lies in its thoughtful incorporation of winter imagery, where a symbolic snowflake appears in convex relief on the bottle's surface, accompanied by detailed illustrations of snow-covered buildings, forests, and wildlife, all rendered in a minimalist style that appeals to modern consumers. The design successfully creates a psychological connection to cooling refreshment through its visual narrative, particularly targeting the summer beverage market with its heat-relieving aesthetic appeal. The technical achievement in this design lies in the precise formulation of the Marrs Green coloring process for glass, requiring extensive research and development to achieve the perfect balance in the glass melting and coloring procedure. This innovative packaging design, created by Tiger Pan and team in Shenzhen and produced in Shanghai, earned recognition with a Bronze A' Design Award in the Packaging Design category, acknowledging its contribution to advancing packaging design standards. The project, completed over a three-month period, demonstrates exceptional attention to detail in its execution, particularly in its ability to convey a refreshing, cool sensation through visual elements while maintaining a sophisticated, contemporary aesthetic that appeals to a younger, more discerning consumer demographic.

packaging design, beer bottle, Marrs Green, minimalist design, beverage packaging, refreshing aesthetics

— Adam Dawson

CITATION : "Adam Dawson. 'Marrs Green Beer.' Design+Encyclopedia. https://design-encyclopedia.com/?E=438109 (Accessed on July 16, 2025)"